Latest artciles
A little bit about me
Who I am not: I am not a doctor, fitness coach, trainer, nutritionist, or trained health professional.
Who I am: I am a healthcare marketer and a passionate advocate for health, fitness, performance, and longevity for almost 15 years.
What I do: I strive to share high-quality, evidence-based, yet natural and functional health and wellness information in an easy-to-understand way.
How I do it: My goal is to share unbiased, balanced, and accessible advice that is clear and actionable, while avoiding misinformation and fear-mongering.
My Story: I was born in Ufa, Russia, shortly after the collapse of the Soviet Union. I grew up in a family of high-performing entrepreneurs, medical doctors, and alternative medicine practitioners. At 15, I moved to Toronto, Canada, on my own and continued to pursue my passion for health and fitness.
Career: In high school, I started freelancing in marketing. In 2013, I founded a marketing agency, which is now called Gazizoff and focuses healthcare & wellness market. I run it together with my wife and brother. Since 2013, we’ve completed over 1,000 projects for more than 250 organizations, helping them grow and innovate.