Privacy Policy

Last updated: December 2, 2025

Privacy TL;DR

This is the human version. For full details, read the full policy below.

• What we collect
  Your name, email, account details, course activity, and purchase history. We also collect anonymous usage data (like pages visited, device info) through tools like Google Analytics, Meta Pixel, and Hotjar.

• Why we collect it
  To run Primalist (accounts, courses, payments), improve our content, send you emails you asked for, and occasionally show you relevant ads.

• Payments
  Payments are processed by Stripe (and options like Apple Pay). We never see or store your full card details.

• Emails
  If you join our list or buy something, we’ll email you with updates, content, and offers. You can unsubscribe from marketing emails anytime with one click.

• Tracking & ads
  We use cookies and pixels (Google, Meta, Hotjar, etc.) to understand how the site is used and to run/measure ads. You can control cookies and ad settings in your browser and on each platform.

• Sensitive info
  Please don’t send us detailed medical, mental health, or other highly sensitive information. If you do share something personal, we’ll keep it private and you can ask us to delete it.

• Sharing
  We share data only with trusted providers who help us run Primalist (hosting, payments, email, analytics, ads).
  We do not sell your personal data.

• Your rights
  You can email us at hello@primalist.com to:

  • Access your data

  • Correct it

  • Ask us to delete your account/data (unless we must keep some for legal reasons)

• Kids
  Primalist is not directed at children under 13. If we learn we’ve collected data from someone under 13, we’ll delete it.

Privacy Policy

Welcome to Primalist (the “Site”), operated by Maxselle Media Inc. (“Primalist”, “we”, “us”, “our”).

We respect your privacy and want you to understand how we collect, use, and protect your information when you visit our Site, join our programs, or interact with us.

By using this Site or our Services, you agree to this Privacy Policy.
If you do not agree, please do not use the Site or Services.

1. Who we are

Maxselle Media Inc. – Primalist
Toronto, Ontario, Canada

Website: https://primalist.com
Email: hello@primalist.com

We provide online content, courses, programs, and digital products focused on helping people improve their health, mindset, relationships, lifestyle, and overall life quality.

This Privacy Policy applies to:

• Our website at primalist.com

• Our online courses and programs

• Our email list and newsletters

• Our digital products and any future communities or membership platforms connected to Primalist

2. Information we collect

We collect information in a few main ways:

2.1 Information you give us directly

When you interact with us, you may provide:

• Account and profile information

  • Name

  • Email address

  • Password (stored securely; we do not see your actual password)

  • Basic profile details (if you choose to add them)

• Purchase and billing information

  • Name

  • Email

  • Country/region

  • Billing address (if required by payment provider or law)

  Important:
  We do not see or store your full credit card details. Payments are processed securely by Stripe (and methods like Apple Pay through Stripe). Stripe handles your card information directly.

• Course and program information

  • Courses/programs you enroll in

  • Your course progress (lessons completed, quizzes, etc.)

  • Your interactions with course content (e.g., assignments, uploads, comments)

• Forms, contact, and emails

  • Information you send via:

    • Contact forms on our Site

    • Direct emails to hello@primalist.com

    • Future survey forms (e.g., Google Forms)

  • This can include your goals, challenges, what you’re struggling with, and other personal context you choose to share.

• Email subscriptions

  • Your name and email when you:

    • Join our email list / newsletter

    • Download a free resource

    • Purchase a product (we may add you to relevant email sequences)

We use Mailchimp to manage mailing lists and email campaigns. Mailchimp records things like:

• Which emails you open

• Which links you click

• What segments/lists you belong to

2.2 Information collected automatically

When you visit our Site, certain data is collected automatically through cookies, pixels, and similar technologies, including:

• IP address

• Browser type and version

• Device type (phone, desktop, tablet)

• Operating system

• Referring website (how you found us)

• Pages visited and how long you stay

• Links you click

• General location (city/country, based on IP)

We use tools such as:

• Google Analytics

• Google Search Console

• Facebook/Meta Pixel and other ad pixels

• Hotjar (to understand user behavior and improve the site)

These tools help us understand how people use the Site, improve content, and run ads.

2.3 Information from cookies and similar technologies

We use cookies and similar technologies to:

• Keep you logged in and remember your preferences

• Analyze traffic and usage patterns

• Run and measure ads and retargeting

• Improve our courses, pages, and offers

By using this Site, you agree to our use of cookies as described in this Policy. Some cookies are set by third-party services we use.

3. Sensitive information

We do not actively seek or require sensitive personal information such as:

• Detailed health or medical records

• Mental health diagnoses

• Medication lists

• Religious or political beliefs

• Information about children

Please do not send us highly detailed or sensitive personal information through general contact forms or emails.

However, we understand that our topics (e.g., depression, fitness, relationships) may lead you to share some personal context such as:

“I’m struggling with depression,” or
“My marriage is going through a hard time.”

If you choose to share sensitive information with us:

• You do so voluntarily.

• We will keep it private and use it only to understand your situation and respond to you, or to provide the Service you requested.

• You can ask us to delete this information (see “Your rights” below).

We do not use sensitive personal information to build invasive marketing profiles.

4. How we use your information

We use your information to:

4.1 Provide and run our Services

• Create and manage your account

• Enroll you in courses/programs

• Track your course progress and unlock content

• Deliver digital products and downloads

• Process payments and handle billing

• Provide customer support and respond to messages

4.2 Communicate with you

• Send order confirmations, receipts, and technical notices

• Send course-related emails (reminders, updates, follow-ups)

• Send newsletters, tips, and educational content

• Inform you about new products, services, offers, and promotions

• Ask for feedback, testimonials, or participation in surveys (optional)

You can unsubscribe from marketing emails at any time by using the link in those emails.
We may still send essential transactional emails (e.g., receipts, important service updates).

4.3 Improve our Site and Services

• Analyze how people use the Site and courses (what’s working, what isn’t)

• Understand what content people engage with

• Fix bugs and improve performance

• Develop new offerings and features

• Test different layouts and content (A/B testing)

4.4 Advertising and retargeting

We use data to:

• Run ads (e.g., on Facebook, Instagram, Google, etc.)

• Show ads to people who have visited our Site (retargeting)

• Measure how well our ads perform

• Build audiences for ads (for example, “people who visited the pricing page”)

We may also use hashed email addresses or other identifiers to create custom audiences with ad platforms, in line with their policies.

You can usually control ad personalization in the settings of each platform (Meta, Google, etc.) and your browser.

4.5 Legal and security purposes

We may use your information to:

• Comply with legal obligations (tax, accounting, regulatory requirements)

• Respond to legal requests (e.g., court orders, legal processes)

• Detect, prevent, or address fraud, abuse, or security issues

• Protect our rights, property, and safety, or those of our users or the public

5. Legal basis (in simple terms)

We process your personal information because:

• It’s needed to provide the Services you request
  (e.g., create your account, process payments, deliver courses)

• You’ve given consent
  (e.g., when you join our email list, accept cookies, or submit forms)

• We have a legitimate interest in:

  • Running and improving our business and Site

  • Communicating with users about relevant content and offers

  • Preventing fraud and maintaining security

Where local law gives you extra rights (for example, in some regions), we will respect those as required.

6. Cookies, pixels and tracking

We use cookies, pixels, and similar technologies to operate the Site and make it better.

This includes:

• Essential cookies

  • Necessary for basic functionality (logins, security, site settings)

• Analytics cookies

  • From tools like Google Analytics and Hotjar, to see how people use our Site and improve it

• Advertising cookies and pixels

  • From platforms like Facebook/Meta and Google Ads, to:

    • Run ads

    • Measure their performance

    • Retarget visitors with relevant ads

By using our Site, you agree to our use of cookies and similar technologies as described here.

You can usually:

• Change your browser settings to block or limit cookies

• Clear cookies from your browser after visiting

• Use “Do Not Track” or similar settings (though not all sites or tools respect this)

Blocking some cookies may affect the way certain parts of the Site work.

7. How we share your information

We do not sell your personal information to third parties.
We may share your information with:

7.1 Service providers

Trusted third-party services that help us run our business, such as:

• Website hosting & LMS

  • Our WordPress/TutorLMS hosting provider (servers located in Toronto, Canada, with CDN)

• Payment processing

  • Stripe (and related methods like Apple Pay)

• Email marketing

  • Mailchimp

• Analytics & tracking

  • Google Analytics

  • Google Search Console

  • Facebook/Meta Pixel

  • Hotjar

• Form and document tools

  • Google Forms

  • Google Sheets (for storing form responses or basic data when needed)

• Email & communication

  • Our email provider (e.g., Google Workspace / Gmail)

In the future, we may also use community platforms (e.g., Skool, Telegram, or similar) where you choose to join and share information.

These providers process data on our behalf and are expected to protect it according to their own policies and applicable laws.

7.2 Team members and contractors

Our internal team may have access to information as needed to:

• Provide support

• Manage content and courses

• Improve the Site and Services

If we work with contractors (e.g., developers, assistants), they will only have access to what they need to do their job and will be expected to keep your information confidential.

7.3 Legal reasons

We may share information if we believe it is necessary to:

• Comply with the law or legal process

• Respond to lawful requests by public authorities

• Enforce our Terms & Conditions

• Protect the rights, safety, or property of Primalist, our users, or others

7.4 Business transfers

If we ever sell, merge, or restructure our business, user information may be transferred as part of that process.
If that happens, we will make reasonable efforts to ensure the new entity respects this Privacy Policy or notifies you of significant changes.

8. Where your data is stored

• Our main website and LMS data are hosted on servers located in Toronto, Canada, with a CDN that may route traffic through servers in other locations to improve performance.

• Some service providers (e.g., Stripe, Mailchimp, Google, Meta, Hotjar) may store and process data in various countries, including the United States and elsewhere.

By using our Services, you understand that your information may be transferred to and processed in countries other than your own, which may have different data protection laws. We take reasonable steps to work with reputable providers and protect your data.

9. How long we keep your information

We keep your information only as long as reasonably necessary for the purposes described in this Policy, including to:

• Provide the Services and maintain your account

• Comply with legal, tax, and accounting obligations

• Resolve disputes and enforce our agreements

In general:

• Account and course data
  Kept while you have an active account, and for a reasonable period after inactivity, unless you request deletion and we do not have a legal need to keep it.

• Email marketing data (Mailchimp)
  Kept while you remain subscribed. If you unsubscribe, we may retain a record of your email in a “do not contact” list and for legal/audit purposes.

• Payment data (via Stripe)
  Kept as required for tax, accounting, and fraud prevention.

• Contact form submissions and support emails
  Kept as long as needed to support you and for a reasonable period afterwards.

• Analytics and tracking data
  Kept according to the retention settings of each tool (e.g., Google Analytics). Much of this data is used in aggregated or anonymized form.

10. How we protect your information

We take reasonable steps to protect your personal information, including:

• Using reputable hosting and service providers

• Using HTTPS/SSL to encrypt data in transit on our Site

• Limiting access to personal data to people who need it for business purposes

• Relying on payment and email providers (like Stripe, Mailchimp) that have their own strong security measures

No method of transmission or storage is 100% secure, but we strive to protect your data and choose trusted tools.

If a security incident happens

If we become aware of a significant security incident involving your personal information, we will:

• Investigate the issue

• Take steps to secure our systems

• Notify affected users where appropriate and required by law

11. Your rights and choices

Depending on where you live, you may have certain rights regarding your personal information. In general, we offer the following to all users:

11.1 Access and correction

You can request:

• A summary of the personal information we hold about you

• Correction of inaccurate or incomplete information

11.2 Deletion (“forget me”)

You can ask us to:

• Delete your account

• Remove or anonymize personal information we hold, where we are not required to keep it for legal or legitimate business reasons (for example, invoices we must keep for tax purposes)

11.3 Email preferences

You can:

• Unsubscribe from marketing emails at any time using the link in the email

• Still receive essential transactional emails (e.g., receipts, login info, important service messages)

11.4 Cookies and tracking

You can:

• Adjust your browser settings to block or delete cookies

• Use privacy tools or browser add-ons to limit tracking

• Change ad settings on platforms like Google and Facebook to control personalized ads

11.5 How to make a request

To exercise any of these rights, email us at:

hello@primalist.com

We may need to verify your identity before fulfilling your request.
We will make a good-faith effort to respond within a reasonable timeframe (for example, within 30 days), subject to legal and technical limits.

12. Children’s privacy

Our Services are not directed to children under 13.

• We do not knowingly collect personal information from children under 13.

• If you are a parent or guardian and believe that your child under 13 has provided us with personal information, please contact us at hello@primalist.com.

If we become aware that we have information about a child under 13, we will delete it as soon as reasonably possible.

13. Personalization and profiling (in normal language)

We use some of your data to personalize your experience, for example:

• Showing you more relevant emails based on what you opened or clicked

• Suggesting content or products that match your interests

• Running retargeting ads for people who visited certain pages

We do not use automated profiling to make decisions that have legal or similarly significant effects on you (such as credit decisions, employment, or similar).

You can opt out of marketing emails and adjust ad preferences on major platforms if you don’t want this type of personalization.

14. Third-party links

Our Site and content may contain links to other websites or services that we do not control.

We are not responsible for the privacy practices of those third parties.
If you follow a link to another site, their privacy policy will apply.

We recommend that you review the privacy policies of any external sites you visit.

15. Changes to this Privacy Policy

We may update this Privacy Policy from time to time. When we do:

• We will change the “Last updated” date at the top of this page

• We may also post a notice on the Site or email you if the changes are significant

By continuing to use the Site or Services after changes are posted, you agree to the updated Privacy Policy.

16. Contact us

If you have any questions, concerns, or requests about this Privacy Policy or how we handle your data, please contact us:

Maxselle Media Inc. – Primalist
Toronto, Ontario, Canada

Email: hello@primalist.com
Website: https://primalist.com