I’m a husband, a father of two, and I’ve been building, breaking, and rebuilding myself, trying to fit other people’s molds, wear masks. Only loosing and discovering myself in the process.
I’ve gone through painful failures, depression, burnout, reinvention, and real success. I’ve made money, lost direction, pushed through dark pain, and kept going when it didn’t make sense to.
I’ve spent 15 years — and hundreds of thousands of dollars — not just learning, but applying, testing, and living this. Though I’ve been often lucky, nothing was handed to me. No shortcuts.
Just relentless trial, observation, and clarity earned the hard way.
Primalism wasn’t a concept I thought up — it’s how I’ve survived, grown, and finally found alignment with my self.
It’s helped me and my close ones build lives we’re proud of. And I believe it can help you too.